About Us
At Lauer Insights, LLC, we specialize in helping CPG brands to break through in a competitive market by connecting you with your customers, standing out with retailers, and ultimately drive measurable sales growth. With our data-driven approach, we empower brands to make informed, consumer-centric decisions that lead to long-term success.
Who We Are
We are a boutique consulting company with over 20 years of experience in the CPG industry, specializing in category management and consumer insights. Our expertise has consistently helped brands achieve up to 20% increases in retail sales.
We offer strategic guidance in key areas such as market and consumer analysis, category management, shopper insights, and B2B marketing strategies. By leveraging data, we help you make informed, consumer-centric decisions that drive brand growth, optimize performance at retail, all while ensuring your brand connects meaningfully with consumers and stands out with retailers.
Our Approach
At Lauer Insights, we specialize in transforming diverse data into impactful stories and actionable insights that drive change. By focusing on consumer-centric decisions, we shape the future of our clients’ businesses. Together, we’ll ensure your brand not only resonates with retailers and shoppers, but is also positioned for scalable, long-term success at retail.
Our Unique Features
Customized Consulting: Tailored support to meet your unique objectives and business goals.
Transformational Opportunities: Helping you connect with consumers where they search for and engage with your brand.
Data Expertise: Expertise across multiple data platforms, including syndicated data (NielsenIQ, Circana, SPINS) retailer loyalty platforms (Symphony AI, 84.51°) and panel data (Numerator).
Why Choose Us
Let us guide you in uncovering hidden insights within your data and truly understand your audience. Together, we’ll craft resonant stories and strategies that drive measurable results and meaningful growth.
Explore how Lauer Insights, LLC can help you build stronger consumer connections and move your business forward. We want insights to empower solutions!
Meet Michele Lauer
Owner and Chief Insights Officer
Welcome to my world of data-driven insights and dynamic brand strategies! With over 20 years in the food and beverage industry, I've had the pleasure of working across broker, retail, and manufacturing roles, forging successful partnerships and driving impactful shopper marketing strategies.
My passion lies in understanding the shopper. Through loyalty, panel, and sales data (Symphony AI, 84.51°, NielsenIQ, Circana, SPINS, Numerator), I've helped clients decipher intricate patterns and trends, unlocking valuable intelligence to anticipate needs and tailor products and services. By emphasizing category insights, business intelligence, and strategic consultancy, I've consistently driven revenue growth and built strong relationships with key retailers and their shoppers.
In my recent role as VP of Insights and Analytics at RecorGroup, I led the charge in transforming data into actionable strategies. My journey also includes pivotal roles at Anheuser-Busch, Albertsons Companies, and AdAmigo, where I honed my skills in category leadership, marketing, and sales.
When I'm not diving into data, you'll find me cheering on my kids at their sports activities, engaging with my Basque community in Boise, or exploring the Idaho outdoors with my family. I proudly serve on the NextUp Mountain Region board and volunteer for several non-profit organizations in the Treasure Valley.
Let's connect and explore how we can leverage insights to drive your brand forward!